Press Releases
09 August 2012
From motorsport to series production: the digital rear-view mirror
- Intelligent camera/monitor system ensures an ideal view
- New technology goes into series production with the Audi R8 e-tron
- Successful debut in the Audi R18 Le Mans race car
A control unit produces a consistent high-contrast, brilliant image. During the hours of darkness the intelligent control system prevents dazzle from the headlights of other vehicles. The driver can dim or deactivate the display at any time. Audi is also working on incorporating additional information on the monitor in future.
The small, ultra-lightweight camera is located in an aerodynamically optimized housing which is heated in cold temperatures. It uses a lens with a diameter of just a few millimeters and covers a much larger field of vision than a conventional rear-view mirror. A color monitor with a 7.7-inch screen diagonal mounted in place of a conventional rear-view mirror is used to display the digital image data from the camera. This AMOLED (Active Matrix Organic Light Emitting Diode) display, which comes from development partner Samsung Display Co., LTD, is making its debut in a passenger car. The organic materials used in the display are self-illuminating at a low voltage – i.e. they do not require backlighting. The AMOLED technology has already proved widely successful in cell phones and similar devices in the consumer segment.
The new displays are more energy-efficient, thinner, and lighter than conventional LCD monitors. Switching times are just a few milliseconds irrespective of the ambient temperature.
The digital rear-view mirror celebrated its dazzling premiere at the Le Mans 24 Hours in the R18 e-tron quattro and R18 ultra race cars which gave Audi a one-two-three win in the legendary race. The new system proved reliable even under the grueling race conditions.
- End –
The Audi Group delivered 1,302,659 cars of the Audi brand to customers in 2011. In 2011 the Company posted revenue of €44.1 billion and an operating profit of €5.3 billion. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Changchun (China) and Brussels (Belgium). The Audi Q7 is built in Bratislava (Slovakia). In July 2010, CKD production of the Audi Q5 was added to the existing Audi A4 and A6 manufacturing operations in Aurangabad (India). At the Brussels plant, production of the Audi A1 has been running since 2010, while production of the new A1 Sportback began in 2012. The Audi Q3 has been built in Martorell (Spain) since June 2011. The Company is active in more than 100 markets worldwide. AUDI AG’s wholly owned subsidiaries include AUDI HUNGARIA MOTOR Kft., Automobili Lamborghini S.p.A. in Sant’Agata Bolognese (Italy), AUDI BRUSSELS S.A./N.V. in Brussels (Belgium) and quattro GmbH in Neckarsulm. Subject to a positive decision by the responsible competition authorities, the Italian sports motorcycle manufacturer Ducati Motor Holding S.p.A. will also belong to the Audi Group. Audi currently employs around 65,000 people worldwide, including around 48,000 in Germany. Between 2012 and 2016 the brand with the four rings is planning to invest a total of €13 billion – mainly in new products and the extension of production capacities – in order to sustain the Company’s technological lead embodied in its “Vorsprung durch Technik” slogan. Audi is currently expanding its site in Győr (Hungary) and will start production in Foshan (China) in late 2013 and in Mexico in 2016.
Audi has long been fulfilling its social responsibility on many levels – with the aim of making the future worth living for generations to come. The basis for Audi’s lasting success is therefore formed by environmental protection, the conservation of resources, international competitiveness and a forward-looking human resources policy. One example of AUDI AG’s commitment to environmental issues is the Audi Environmental Foundation. Within the context of “Vorsprung durch Technik,” which extends far beyond its products, the Company is directing its activities toward a major goal – comprehensive CO2-neutral mobility.
Product/Technology Communications
Tim Fronzek
Press Spokesman for Technology & Innovation
Tel: +49 841 89-33737
e-mail: tim.fronzek@audi.de
www.audi-mediaservices.com
