18 June 2012
Bentley Motors creates a new exclusive sales company – Bentley Russia
"We believe that there are major opportunities for Bentley to expand our market and increase sales in Russia. For us, it's important that we maintain the loyalty of existing clients and, of course, attract new ones and that is partly about expanding our regional presence. The Bentley Russia team will strengthen Bentley's leading position in the high luxury car segment and build on the popularity of the brand among Russian customers," says Guenter Behringer, Head of Bentley Russia.
Bentley’s two official dealers in Moscow and Saint Petersburg continue their current successful operation with Mercury. Bentley Russia's plans to expand the regional presence are based on the outstanding results achieved in the Russian market in recent times. In 2011, sales in the country increased by 45%, making Bentley the best-selling luxury car brand in Russia.
Bentley will be showcasing its impressive current model line-up at the Moscow Motorshow from 30 August to 9 September 2012. The new Continental GT V8 and the Bentley Mulsanne, with the new Executive Interior Specification (EIS) are among the cars presented on stand.
For further information about this press release please contact:
Michael Baumann – Communications Director
Michael.Baumann@Bentley.co.uk + 44 (0) 1270 535 189
Andrea Baker – Head of Media Relations
Andrea.Baker@bentley.co.uk + 44 (0) 1270 536 430
Franziska Rothe – PR Manager Europe (West)
Twitter – @bentleymotors
You Tube – www.youtube.com/bentleymotors
Notes to editors
1. Bentley Russia is located in Moscow with the following contact details: Building 2, 30/1 Obrucheva str., 117485 Moscow, Russia.
2. Bentley Motors is the third largest R&D investor in the UK's automotive sector and the 18th largest nationally. The company employs almost 4,000 people in Crewe which is home to all its operations including design, R&D, engineering and production. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury vehicle manufacturers such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley exports over £500m worth of goods every year to established markets like the US, as well as emerging markets such as China and South America.
3. Bentley’s global sales for Q1 in 2012 increased by 46.6% with 1,759 cars delivered to customers. This growth was led by the emergence of China as Bentley’s largest market in the first quarter with sales in the region up 84.9% (578 cars delivered). The Americas remain a key market for Bentley with sales up by 35.6% (468 cars delivered). In the Middle East sales recovered with an increase of 82.6% (168 cars delivered) and European sales also saw a 34.4% increase with 207 deliveries. Sales in the UK and Germany remain stable, with 233 cars and 62 cars delivered respectively.