15 June 2012
Bentley appoints global media buying agency
Stefan Buescher, Marketing and Product Director at Bentley said, “We want to strengthen the Bentley brand further in both existing and emerging markets and, by appointing a global media buying and planning agency, we will now be able to fully align all of our media activities around the world. This will deliver a powerful, consistent and integrated brand language across both traditional and new media channels.”
In 2011, Bentley global sales increased by 37% and sales for the first quarter of 2012 show further growth of 47%. Today, Bentley has an impressive new model line-up, including the Continental GT and GTC and the iconic Bentley Mulsanne. The company also recently showcased the EXP 9 F concept, sending a clear message that Bentley aims to enter new territory in the future by building the pinnacle luxury performance SUV.
Mike Cooper, Worldwide CEO of PHD said, “Bentley is a very successful luxury British brand with ambitious expansion plans and we are delighted to be working with them on a global stage, to further build and extend their reputation for bespoke quality and performance.”
For further information about this press release please contact:
Michael Baumann – Communications Director
Michael.Baumann@Bentley.co.uk + 44 (0) 1270 535 189
Andrea Baker – Head of Media Relations
firstname.lastname@example.org + 44 (0) 1270 535 430
Jo O’Brien – Corporate Communications Manager
Jo.Obrien@bentley.co.uk +44 (0) 1270 653 888
Notes to editors
1. Bentley Motors is the third largest R&D investor in the UK's automotive sector and the 18th largest nationally. The company employs almost 4,000 people in Crewe which is home to all its operations including design, R&D, engineering and production. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury vehicle manufacturers such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley exports over £500m worth of goods every year to established markets like the US, as well as emerging markets such as China and South America.
2. Bentley’s global sales for Q1 in 2012 increased by 46.6% with 1,759 cars delivered to customers. This growth was led by the emergence of China as Bentley’s largest market in the first quarter with sales in the region up 84.9% (578 cars delivered). The Americas remain a key market for Bentley with sales up by 35.6% (468 cars delivered). In the Middle East sales recovered with an increase of 82.6% (168 cars delivered) and European sales also saw a 34.4% increase with 207 deliveries. Sales in the UK and Germany remain stable, with 233 cars and 62 cars delivered respectively.
3. PHD Worldwide is a planning-led media agency with a global network spanning over 70 offices in over 60 markets. For more information visit www.phdww.com