Hinrich J. Woebcken
CEO of the North America Region, Volkswagen and President and CEO of Volkswagen Group of America, Inc.
Hinrich J. Woebcken is the CEO of the North American region for the Volkswagen brand, where he oversees all activities in the United States, Mexico and Canada. He is also President and CEO of Volkswagen Group of America, Inc. (VWGOA); the U.S. operations of a worldwide family brands including Audi, Bentley, Bugatti, Lamborghini and Volkswagen, as well as VW Credit, Inc. Woebcken assumed both positions in April 2016.
Prior to joining Volkswagen AG in January 2016, Woebcken worked for 30 years in the automotive industry for Tier 1 suppliers and OEMs. He spent more than 10 years with the BMW Group where he held senior leadership positions, including Senior Vice President, Driving Dynamics. Additionally, Woebcken was a Member of the Executive Board and CEO Commercial Vehicle Systems Division at Knorr Bremse AG and has held various management positions with Krauss-Maffei AG and Dürr AG.
A native of Germany, Woebcken earned a degree in Industrial Engineering from University of Applied Science, Rosenheim Germany, in 1985.
President, Audi of America, Inc.
Scott Keogh is President of Audi of America and heads all U.S. activities of the company as it continues to achieve unprecedented levels of sales growth, customer consideration, brand esteem and dealer-network development.
Scott Keogh is President of Audi of America, Inc. since June 2012. He heads all U.S. activities of the company as it continues to achieve unprecedented levels of sales growth, customer consideration, brand esteem and dealer-network development. A veteran of Audi of America since 2006, Keogh has led the brand to continual new monthly sales records.
He has overseen strategic forays into new vehicle segments in the American market and crucial product launches that have significantly broadened the Audi product line in the United States. Keogh has helped forge new marketing relationships for the brand. And he has made priorities of sharpening the Audi dealer network and of promoting the vast improvements in Audi product quality.
Keogh stepped into the top management position after serving as Chief Marketing Officer for six years, moving seamlessly into the broader responsibilities of a CEO and rallying the company’s internal and external constituencies to focus on Audi goals for further expansion in the U.S. market.
The 46-year-old Keogh is a native of Old Brookville, New York. He currently lives in McLean, Virginia with his wife and two young children.