President and CEO of Volkswagen Group of America
Michael Horn is the president and CEO of Volkswagen Group of America (VWGOA) as well as president for the Volkswagen of America brand. Horn assumed this position in January 2014.
Horn joined VWGOA with twenty three years of experience with Volkswagen. Most recently, Horn served as the Global Head of After Sales at Volkswagen AG (VW). Horn joined Volkswagen in 1990 and has held many roles within the Volkswagen Brand, including Head of Volkswagen sales North West Europe, Head of sales and marketing luxury class vehicles, and Head of sales for Europe since 2004.
Horn, a native from Hamburg, Germany is 51 years old. He earned a bachelor’s degree in Business Administration from the European University in Antwerp, Belgium and a Master of Business Administration from the University of San Francisco.
President, Audi of America, Inc.
Scott Keogh is President of Audi of America and heads all U.S. activities of the company as it continues to achieve unprecedented levels of sales growth, customer consideration, brand esteem and dealer-network development.
A veteran of Audi of America since 2006, Keogh has led the brand to continual new monthly sales records. He has overseen strategic forays into new vehicle segments in the American market and crucial product launches that have significantly broadened the Audi product line in the United States. Keogh has helped forge new marketing relationships for the brand. And he has made priorities of sharpening the Audi dealer network and of promoting the vast improvements in Audi product quality.
Keogh stepped into the top management position in June 2012 after serving as Chief Marketing Officer for six years, moving seamlessly into the broader responsibilities of a CEO and rallying the company’s internal and external constituencies to focus on Audi goals for further expansion in the U.S. market.
As CMO, Keogh’s accomplishments included establishment of Audi as a regular and innovative TV advertiser in the Super Bowl, initiation of the Audi positioning as the chief brand advocate of clean-diesel technology, and building awareness of the brand’s success in global racing endeavors including the 24 Hours of LeMans.
He joined Audi from a position as general manager of marketing communications for Mercedes-Benz USA.
The 46-year-old Keogh is a native of Old Brookville, New York. He currently lives in McLean, Virginia with his wife and two young children.
Dr. Christian Dahlheim
President and Chief Executive Officer, VW Credit, Inc.
Christian Dahlheim is President and Chief Executive Officer for VW Credit, Inc. In this role Dahlheim oversees all functions of VW Credit, Inc., the captive finance company which services Volkswagen, Audi and Ducati customers, authorized automotive dealers and their affiliated stores as Volkswagen Credit and Audi Financial Services.
Dahlheim came to the position with over 18 years of finance and leadership experience most recently serving as Executive Vice President & Chief Financial Officer for VW Credit, Inc. Dr. Dahlheim joined Volkswagen Financial Services AG in 2005. Previously, Dr. Dahlheim was the Regional Manager, Europe & International, for Volkswagen Financial Services AG, responsible for the Financial Services businesses of the VW Group in Europe and selected overseas markets. Dr. Dahlheim has held various positions of increased responsibilities in the fields of engineering, consulting, financial services and automotive.
Dr. Dahlheim holds a Ph.D. from the European Business School in Economics, an MBA from the Anderson School at UCLA, and a Master’s Degree from Technische Universität München in Physics.