Leadership

Leadership

Michael Horn

President and CEO of Volkswagen Group of America

Michael Horn is the president and CEO of Volkswagen Group of America (VWGOA) as well as president for the Volkswagen of America brand. Horn assumed this position in January 2014.

Horn joined VWGOA with twenty three years of experience with Volkswagen. Most recently, Horn served as the Global Head of After Sales at Volkswagen AG (VW). Horn joined Volkswagen in 1990 and has held many roles within the Volkswagen Brand, including Head of Volkswagen sales North West Europe, Head of sales and marketing luxury class vehicles, and Head of sales for Europe since 2004.

Horn, a native from Hamburg, Germany is 51 years old.  He earned a bachelor’s degree in Business Administration from the European University in Antwerp, Belgium and a Master of Business Administration from the University of San Francisco.
 

Scott Keogh

President, Audi of America, Inc.

Scott Keogh is President of Audi of America and heads all U.S. activities of the company as it continues to achieve unprecedented levels of sales growth, customer consideration, brand esteem and dealer-network development.

Scott Keogh is President of Audi of America, Inc. since June 2012. He heads all U.S. activities of the company as it continues to achieve unprecedented levels of sales growth, customer consideration, brand esteem and dealer-network development. A veteran of Audi of America since 2006, Keogh has led the brand to continual new monthly sales records.

He has overseen strategic forays into new vehicle segments in the American market and crucial product launches that have significantly broadened the Audi product line in the United States. Keogh has helped forge new marketing relationships for the brand. And he has made priorities of sharpening the Audi dealer network and of promoting the vast improvements in Audi product quality.

Keogh stepped into the top management position after serving as Chief Marketing Officer for six years, moving seamlessly into the broader responsibilities of a CEO and rallying the company’s internal and external constituencies to focus on Audi goals for further expansion in the U.S. market.

The 46-year-old Keogh is a native of Old Brookville, New York. He currently lives in McLean, Virginia with his wife and two young children.